A recent study by Capgemini Public Sector demonstrates the ambivalent attitude of German consumers toward hyperpersonalized services. While personalized offers are generally well-received, data protection concerns and lack of trust slow down willingness to share data. For companies and administrations, this means: hyperpersonalization only works with transparent data protection and recognizable added value. The study shows that the context of data usage is decisive for acceptance.
This article was created with AI assistance and editorially reviewed.
