IT services conglomerate Capgemini is intensifying its employer branding activities in the British market. Under the title "Life at Capgemini", a new careers campaign targets specialists – particularly IT and consulting talents.
The offensive suggests two possible scenarios: Capgemini is planning growth in the UK and expanding its teams. Or the group is experiencing difficulties recruiting qualified employees. Industry standard currently is that large IT service providers are increasingly competing for senior developers, cloud architects, and transformation consultants.
This is relevant for decision-makers in public administration and enterprises: Capgemini's capacity for eGovernment and digitalization projects could become scarcer or more expensive if staff shortages are indeed the reason for the campaign. On the other hand, the expansion of the team signals investment power for larger projects.
